Apparently, if you repeat a lie enough times, it becomes true -- at least in the mind of the person who heard it. This is why you should never counter a lie, just reiterate the truth.
Op-Ed Contributor - How Lies Live and Grow in the Brain - Op-Ed - NYTimes.com
So if I mention the purple elephant in the corner enough times, maybe you'll begin to believe it's there? :)
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