Tuesday, September 06, 2011

Banding Together -- Literally!

Last Sunday, I did my annual day of being a 'roadie' (well, okay, working backstage) at the Sausalito Art Festival. I learn something every time, and this year was no exception.

What I learned was this: banding together really does work to make a living -- especially in this economy. Here's what I mean:

I was told privately that the attendance for the Festival was down 24%, at least for the first day. This is in one of the 20 richest counties in the entire US. (The bar receipts at the side of the stage were up 7 or 8%, though. Not sure what that means -- people who can afford $25 to get in, down from $27 two years ago, can afford to buy drinks? People need drinks more?)

The big draw for Sunday was the World Class Rockers. Who? Who are they? Never heard of them. And I'll bet you never have, either.

They are all guys who were part of big name bands -- Steppenwolf,  Santana, Journey, Toto, Lynyrd Skynyrd, Boston -- but never got personally famous. Some, like the drummer, Aynsley Dunbar, are rock royalty, while others, like Randall Hall, were replacements for original band members. They're all wonderful musicians -- and their love of the music, and in some cases, love of the crowd, are infectious. They also clearly like working together (the party was definitely around their dressing room -- so big it spilled out into the open-air corridor).

Individually, not one of them would have been a big draw. But together -- a big crowd! And I do have to say, they rocked the house!

So banding together works. If it works for the rockers, it might work for you -- and a few of your friends. With whom can you band together to provide a good or service that people might want?

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